While classic arcade machines were known for fixed gameplay, modern arcades have evolved to incorporate significant player-generated content and customization. Many contemporary arcade cabinets now feature built-in level editors, allowing players to design and share custom stages in games like rhythm titles or puzzle machines. Some fighting game cabinets enable character customization through unlockable skins and move sets, creating personal investment in gameplay.

The modding community has further expanded these possibilities, with enthusiasts creating custom control panels, artwork overlays, and even software modifications for classic machines. Barcades and indie arcades often encourage this culture by hosting events where players showcase their customized cabinets or user-created content.

Additionally, redemption-style arcades have incorporated personalization through photo booths that integrate with game profiles, while ticket systems can be redeemed for custom physical items. Networked arcade machines now sometimes allow players to save their progress, high scores, and customized settings to player cards or online accounts, creating persistent personal arcade identities. This shift toward customization represents the arcade industry's adaptation to player desires for creative expression within communal gaming spaces.