This is a common question for anyone enjoying arcade games. Typically, the plush toys inside a toy crane machine are the prizes you win by playing the game. You do not buy the specific toy separately. Instead, you pay for plays of the crane machine itself, using coins, tokens, or credits. Your skill (and sometimes machine settings) determines if you successfully grab a prize. In some family entertainment centers, you might exchange tickets won from various games, including crane machines, for plush toys at a prize counter. So, while you don't purchase the plush directly, you are paying for the chance to win it through gameplay or ticket redemption. Always check the specific rules posted on the machine or ask venue staff for details.