Arcade operators employ multifaceted strategies to expand game lore beyond screen boundaries. Through meticulously designed cabinet art featuring character backstories and environmental details, they create tangible world-building elements. Many develop supplemental materials like printed comic strips displayed near machines or QR codes linking to digital lore archives. Seasonal tournaments often introduce narrative twists - a fighting game might host "dimensional invasion" events where new backstories explain gameplay modifications. Some operators curate interconnected universes across multiple cabinets, where high scores in one game unlock lore entries in another. Collaborations with developers yield exclusive content; for instance, limited-run cabinets featuring extended story modes. Physical space design reinforces world-building through themed lighting, custom soundscapes, and environmental props that extend game universes into the arcade floor. Operators also leverage player-created content, maintaining "canon" records of championship matches as historical events within game timelines. These approaches transform static games into living narratives where every high score contributes to ongoing world evolution.