Arcade games, particularly in the mobile space, require strategic player acquisition methods to stand out in a competitive market. The most common player acquisition strategies include App Store Optimization (ASO), which involves optimizing game titles, descriptions, and visuals to improve visibility in digital marketplaces. Social media marketing campaigns across platforms like TikTok, Instagram, and Facebook help create viral potential through engaging content and targeted advertisements. Influencer partnerships with gaming content creators provide authentic exposure to dedicated audiences. Cross-promotion between games within a developer's portfolio offers cost-effective user sharing. Paid user acquisition through platforms like Google Ads and Facebook Ads enables precise targeting of potential players. Additionally, referral programs that reward existing players for bringing friends and community building through Discord servers or forums help maintain long-term player engagement. Successful arcade game publishers often combine several of these strategies, continuously testing and optimizing their approach based on performance metrics and return on investment.