Arcade machines and interactive marketing displays may share interactive elements, but they serve fundamentally different purposes. Arcade machines are primarily designed for entertainment and gaming, often found in amusement centers, bars, or public venues where users pay to play classic or modern video games. They focus on delivering fun, competition, and nostalgia through joysticks, buttons, and immersive graphics. In contrast, interactive marketing displays are used in retail, events, or corporate settings to promote brands, products, or services. These displays engage users with touchscreens, motion sensors, or augmented reality to provide information, collect data, or drive sales, emphasizing education and conversion over pure entertainment. Technologically, arcade machines typically rely on specialized hardware for gaming performance, while marketing displays use versatile software for adaptability and analytics. The user engagement also differs: arcade machines aim for prolonged play and high scores, whereas marketing displays seek brief, impactful interactions that lead to brand recall or actions like social media shares. Ultimately, arcade machines are revenue-generating entertainment devices, while interactive marketing displays are strategic tools for business growth and customer engagement.