Creating games that are visually compelling and easily playable in the dim lighting of a classic arcade was a fundamental challenge for developers. They employed a multi-faceted approach centered on maximizing contrast and leveraging the unique properties of the technology. The primary tool was a deliberate and strategic color palette. Developers avoided muted tones and instead relied on highly saturated, vibrant colors. The most crucial element was the use of a very dark, often pure black, background. This created a stark contrast against brightly colored sprites, enemies, and UI elements, making them "pop" on the screen and ensuring immediate readability amidst the ambient gloom of the arcade.

Furthermore, the hardware itself played a significant role. The cathode-ray tube (CRT) monitors standard in arcade cabinets had intrinsic properties that aided visibility. The scan lines and the natural glow of the phosphors created a subtle blending and softening effect, reducing harsh pixel edges and making bright elements appear to emit their own light. This inherent glow enhanced the perception of brightness against the dark backgrounds. Developers also utilized bold, simplified sprite designs with clear outlines. Intricate details were often sacrificed for strong, recognizable silhouettes, allowing players to instantly identify characters, projectiles, and obstacles.

Beyond the screen, the physical arcade cabinet was part of the design. Marquee lights atop the cabinet, illuminated control panels, and side art featuring reflective or neon-like colors served to attract players from across the room. Once a player was engaged, this localized lighting provided just enough illumination for the controls without causing significant glare on the screen. This holistic strategy—combining high-contrast digital art, the physical properties of CRT monitors, and thoughtful cabinet lighting—ensured that arcade games remained visually stunning and perfectly playable in their intended environment, contributing significantly to their enduring appeal.