Shopping malls are continuously evolving to offer more than just retail therapy, and integrating arcade machines has become a powerful strategy to enhance the consumer experience, increase dwell time, and drive additional revenue. The most common and effective ways to achieve this integration focus on strategic placement, diverse business models, and creating immersive environments.

A highly successful approach is the establishment of a dedicated Family Entertainment Center (FEC). This is a designated zone, often on the mall's upper floor or in a formerly vacant anchor store, housing a large collection of arcade machines, redemption games, and prize counters. This destination draws families specifically for entertainment, significantly increasing foot traffic to that mall section. The revenue is typically generated through pre-paid play cards, encouraging extended play and higher spending.

For a more subtle integration, placing smaller arcade clusters throughout the mall is highly effective. Positioning a few racing games or flipper machines near food courts capitalizes on captive audiences waiting for orders or finishing meals. Similarly, placing kid-friendly cabinets outside cinemas or major retail stores entertains children while parents shop, reducing stress and making the overall mall visit more pleasant. This scattered placement turns transit areas into engagement points.

Themed gaming zones and pop-up arcades offer a fresh and exciting concept. A retro-themed arcade corner with classic cabinets from the 80s and 90s can attract nostalgia-seeking adults and curious younger generations. Alternatively, partnering with a popular IP for a limited-time pop-up arcade, featuring branded games and merchandise, creates a buzzworthy event that drives repeat visits and social media exposure.

From a business perspective, the revenue share model is the most common partnership between mall management and arcade operators. The mall provides the space and utilities, while the operator supplies the games, maintenance, and day-to-day management. Revenue is then split according to a pre-negotiated agreement, aligning the success of both parties. This model minimizes risk for the mall while guaranteeing a modern amenity for its visitors.

Finally, leveraging modern technology is crucial. Integrating arcade machines with the mall's WiFi allows for app-based payments and loyalty programs. Installing ticketless redemption systems, where points are stored on a game card, simplifies the prize process and enhances the user experience. These tech-forward solutions reduce friction, appeal to a contemporary audience, and provide valuable data on customer preferences for future optimization.