Maximizing revenue in an arcade goes beyond just having popular games; it hinges on strategic placement. The most common and effective optimization strategies focus on leveraging human behavior and foot traffic patterns.

Firstly, placing high-earning, flashy "anchor" games like racing simulators or large prize claw machines at the back of the arcade is crucial. This strategy pulls customers through the entire space, exposing them to all other games along the way and increasing impulse plays. Complementing this, high-traffic areas near entrances, exits, and restrooms are prime real estate for popular, quick-play games like ticket-redemption or classic shooters to capture immediate interest.

Strategic grouping is also key. Cluster similar games together (e.g., racing games, rhythm games) to create dedicated zones that attract and retain enthusiasts. Furthermore, always face machines towards the main walkways to showcase the action and attract players. The screen's glow and sounds are powerful lures.

Finally, ensure there is ample space around machines for spectators to gather. A crowd creates a sense of excitement and social proof, encouraging others to join in. Regularly analyzing performance data to identify underperforming games and experimenting with their locations is essential for continuous revenue optimization. The goal is to create a natural, engaging flow that maximizes player dwell time and spending.